Facebook Certified Marketing Science Professional - 200-101무료 덤프문제 풀어보기
An analyst analyzes 1,000 Facebook video campaigns and calculates there is a correlation of r = 0.6 between view duration of a campaign and additional ad recall lift. What should the analyst tell the company about the relationship between view duration and ad recall lift?
정답: B
A new ecommerce company that sells raincoats for dogs leverages Facebook to drive product sales. The company serves a variety of videos and static images and only targets people who previously visited their website. The company historically spends $50,000 per quarter and always hits its ROAS goal of 3x.
Last quarter, the company aggressively tried to grow its business and tripled spend. At the end of last quarter, they compared performance between the previous two quarters and noticed the following differences in performance metrics:
* ROAS decreased by 40%
* Average frequency increased by 50%
* CPMs increased by 60%
* Reach increased by 10%
* Cost per click decreased by 15%
* Allocation of budget between creative formats remained the same
An analyst needs to run a test to identify how to scale spend efficiently. Which variable should the analyst test first?
Last quarter, the company aggressively tried to grow its business and tripled spend. At the end of last quarter, they compared performance between the previous two quarters and noticed the following differences in performance metrics:
* ROAS decreased by 40%
* Average frequency increased by 50%
* CPMs increased by 60%
* Reach increased by 10%
* Cost per click decreased by 15%
* Allocation of budget between creative formats remained the same
An analyst needs to run a test to identify how to scale spend efficiently. Which variable should the analyst test first?
정답: A
A snack company ran a preliminary simple linear regression analysis to determine channel contributions to sales. The model, coefficients, and data set are as shown. All numerical values are rounded.
Sales(week) = BO (Intercept) + B1 f(FB Video) + B2 f(FB Display) + B3 f(TV) + B4 f(Digital Video)
What are the attributed sales from Facebook for Week 2?
Sales(week) = BO (Intercept) + B1 f(FB Video) + B2 f(FB Display) + B3 f(TV) + B4 f(Digital Video)
What are the attributed sales from Facebook for Week 2?
정답: D
An analyst working for a financial services company is reviewing Facebook campaign results to assess how many new credit card signups can be attributed to its Facebook campaign. The analyst is comparing attributed results in Facebook Ads Manager with those in Google Analytics and needs to explain why these are different.
What are two key differences between the platforms that can provide a reasonable explanation for this outcome? (Choose 2)
What are two key differences between the platforms that can provide a reasonable explanation for this outcome? (Choose 2)
정답: A,E
A new energy beverage brand needs to measure its upcoming digital campaign using experimental design. The campaign will run through an ad network that specializes in delivering ads to the most suitable audiences according to the message that is being communicated. When approaching a measurement partner, it learns that their suggested methodology has the following characteristics:
* Splits the intended audiences into two groups: A and B
* Group A will be shown the brand's advertising
* Group B will be shown a public service announcement instead of the brand's ad
* A survey with at least 500 respondents per group will then be conducted focusing on brand favorability
* The scores will be compared between both groups
What should the brand manager expect from this experimental setup?
* Splits the intended audiences into two groups: A and B
* Group A will be shown the brand's advertising
* Group B will be shown a public service announcement instead of the brand's ad
* A survey with at least 500 respondents per group will then be conducted focusing on brand favorability
* The scores will be compared between both groups
What should the brand manager expect from this experimental setup?
정답: B
An analyst receives two ad insights data tables.
Which type of join should be used to append the campaign results to campaign specs and keep all records in the campaign specs table?
Which type of join should be used to append the campaign results to campaign specs and keep all records in the campaign specs table?
정답: A