Your organization's marketing team is in the process of mapping tables and attributes in the data unification process of Dynamics 365 Customer Insights - Data. They need your help with this task.
You need to explain to the marketing team how Customer Insights - Data handles the mapping of semantic types for table attributes.
Which two statements should you convey? Each correct answer presents part of the solution.
NOTE Each correct selection is worth one point.

• A. Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the table.
• B. The Define the data in the unmapped fields section shows attributes that are not automatically mapped to a semantic type.
• C. Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.
• D. The Review mapped fields section shows all attributes for which a semantic type is automatically identified.

You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access.
Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

• A. Contributors will see shared connections and can manage every export that uses this specific connection.
• B. Contributors will be able to view or edit the connection after being given permission to use the connection.
• C. Contributors will have their exports removed if their permissions are changed.
• D. Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.

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You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.
Which validation is necessary to satisfy the sales team's requirement?

• A. Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.
• B. Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.
• C. Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales
• D. Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.

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Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.
Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organizations products in the next three months.
The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.
Solution:
1. Generate a Transactional churn prediction for the next three months.
2. On the results page, review the model results to identify the characteristics of the highest "Likelihood to churn" group.
3. Create a segment from the results page using the ChurnScore field and a Greater than operator for the lower bounds value of the group you identified.
Does this meet the goal?

• A. Yes
• B. No

You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights.
The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your company may begin offering.
The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process.
How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?

• A. Configure an export to Dynamics 365 Sales, and add the fields to the contact form.
• B. Create a Power Bl report that queries the activity timeline, and embed it on the contact form.
• C. Enable the Customer Card Add-in. and add the enrichment control to the contact form.
• D. Enable the Customer Card Add-in. and add the timeline control to the contact form.

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