[2026] Google Display Exam Practice Test - adwords-display 무료 시험 문제

문제1

Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A. Amy should increase her advertising budget.

B. Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.

C. Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.

D. Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.

정답: B

문제2

Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?

A. It helps to ensure that ads would not appear on irrelevant searches.

B. It helps to ensure that searches with similar spelling would not appear on search results.

C. It helps to ensure that an ad will appear when users search for an opposite keyword.

D. It helps to ensure that an ad will appear along with competitors' ads.

정답: A

문제3

Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

A. Clicks

B. Average CPM

C. Average CPC

D. Click Through Rate (CTR)

정답: D

문제4

You have created an ad campaign for your company that sells business cards online. You want to target specific types of Websites in the Google Content Network. How can you choose what types of Websites your business card advertisement will appear on?

A. Google uses automatic placements for all Content Network, but you can ad negative keywords to avoid certain Website content.

B. The Google Content Network does not allow you to choose the sites your ad will appear. All placements are automatic.

C. The keywords you select for your ad will determine where your advertisement will appear within the Google Content Network.

D. You can choose where you ad will appear by using the managed placement options for the Google Content Network.

정답: D

문제5

According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A. Ability to engage with a massive community that is already interacting with the content

B. Online presence to sell items in an auction-style format using Google Checkout

C. Opportunity to participate on multiple platforms, allowing portability of content

D. Access to the largest inventory of professional and user-generated videos in the world

정답: B

문제6

Honey wants to create an advertisement for her business which sells sunglasses online. She would like for her ad to be displayed on YouTube and she wants to use the CPM advertisement method. How does the CPM bidding method work in YouTube?

A. Honey will pay a fee every time her ad is shown to a YouTube user.

B. Honey will pay a flat fee in advance and will be guaranteed displays to YouTube users in increments of 1,000.

C. Honey will pay a fee for every 1,000 times her ad is shown to a YouTube user.

D. Honey will pay a fee for her ad whenever people click on her ad.

정답: C

문제7

Which of the following is a 480x70 display overlay ad, which is shown while a video is being played?

A. InVideo ads

B. Mid-Page Units

C. Promoted videos

D. In-Stream ads

정답: A

문제8

Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools should she use to accomplish the task?

A. Display ad builder

B. My Change History tool

C. Keyword tools

D. Conversion optimizer

정답: C

문제9

You are a consultant for the HKQ Company. They have hired you to help them create videos for YouTube. You advise them that one strategy they should consider is to use a promoted video for YouTube. Which one of the following is the best description of a promoted video?

A. Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.

B. A promoted video is a paid video placement on YouTube.

C. A promoted video is a video that YouTube will promote to its users.

D. The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.

정답: D

문제10

Gareth has created a new video advertising for the Google Content Network. His video is a
demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?

A. Service advertisements are not allowed in the Google Content Network.

B. Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.

C. Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.

D. Gareth can use the Display Ad Builder and use a template with the video ad format.

정답: D

문제11

Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

A. Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.

B. No, Google AdWords doesn't target language or locations.

C. Yes, Google AdWords does allow customers to choose language and locations for a premium price.

D. No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.

정답: A

문제12

Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition approach for her ads. If Jan uses this approach what must she also do?

A. Jan must use the Conversion Optimizer.

B. Jan must be a preferred Google vendor.

C. Jan must also use Google Checkout.

D. Jan must set her CPC maximum bids to a minimum of 25 cents.

정답: A

문제13

Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?

A. CPM bidding

B. Automatic CPC bidding

C. CPA bidding

D. Manual CPC bidding

정답: A

문제14

Which of the following reports shows the details of your ad groups' performance?

A. Placement

B. Demographic

C. Geographic

D. Ad group

정답: D

문제15

Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?

A. YouTube Run-of-Site

B. Partner Watch Pages

C. YouTube Homepage

D. AdWords Auction

정답: D

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