[2026] Oracle Responsys Marketing Platform 2019 Implementation Essentials

문제1

You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

A. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.

B. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.

C. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.

D. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.

정답: D

문제2

You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.

B. Create a calendar reminder and manually close the campaign.

C. In Manage Campaigns, select 45 days for the end element.

D. In the Program Designer, configure 45 days for Auto-Close after launch.

정답: C

문제3

After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.

B. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.

C. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.

D. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.

정답: B

문제4

Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

A. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.

B. You should test all links manually.

C. In Program, you can use the Test tab because it will display any issues with links according to a campaign.

D. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.

정답: C

문제5

Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.

B. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.

C. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.

D. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.

정답: D

문제6

You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A. Click the Preview button, which has the eye icon on it.

B. Click the Render button.

C. Click the Version Test button.

D. Select Workbook > Test.

정답: A

문제7

There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?

A. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.

B. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.

C. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.

D. In the export wizards, under the Source section, select the option "Comma delimited".

정답: A

문제8

You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A. Click the Preview button, which has the eye icon on it.

B. Click the Render button.

C. Click the Version Test button.

D. Select Workbook > Test.

정답: A

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