Facebook Certified Marketing Science Professional의 출제 기준은 시험 주관사의 정책에 따라 수시로 조정됩니다. Fast2test은 2026년에도 200-101 연습문제를 꾸준히 검토하고 갱신하여, 60문항 전체가 최신 시험 기준을 반영하도록 관리하고 있습니다.

Facebook 200-101 시험 개요:

Facebook 200-101 시험 요강 주제:

200-101 수험생을 위한 핵심 질문과 답변

최신 Marketing Science Professional 200-101 무료샘플문제

문제 #1

A quick-serve restaurant brand is launching a Conversion Lift test to understand the effect of media in surrounding neighborhoods. It offers the option of paying in cash, credit card or through its app. One week after the Facebook campaign launches, these are the results:
* The daily budget for each ad set was spent in full
* The majority of people reached live within two miles of any given location
* 90% of transactions were made in cash
* Offline event sets were only uploaded at the end of the campaign resulting in a total of 10,000 conversions
What should the analyst consider when the test is complete to determine if the results are reliable?

A. Geography level tests should target only users within one mile of a given location
B. The offline event sets were not uploaded frequently enough
C. The percentage of transactions that are not traceable
D. The match rates across the test group only

문제 #2

A large news company wants to develop a test that will show up in their marketing-mix model. The goal is to identify the effect of a new media channel during a one-week test conducted across many digital channels as well as TV. They are a national newspaper, so a significant number of conversions come organically on a weekly basis.
The company typically spends $275,000 per week on media, and plans to spend an additional $5,000 on this test, for a total weekly spend of $280,000. The company typically spreads the $275,000 across three digital channels and a mid-sized TV buy.
Which action should be taken to ensure the feasibility of the test showing up in the model?

A. Increase the overall advertising spend across the target channel
B. Increase the number of channels being used
C. Remove TV spending from the campaign
D. Increase the duration of the test-period

문제 #3

A CPG advertiser wants to determine how much ROI is provided by Facebook compared to other channels, like TV and online publishers. The advertiser runs a digita deep dive marketing mix modeling.
Refer to information from the test:

A. Keep media execution on Facebook between the minimum and max marginal threshold
B. Maintain media execution on Facebook as usual
C. Increase media execution on Facebook above the max ROI threshold
D. Using the charts, what should an analyst recommend regarding Facebook?

문제 #4

A brand needs to measure how frequency affects conversions and ROI. Currently the brand runs a campaign on 2x frequency for seven days. How should the brand set up a test to understand how frequency affects incremental conversions?

A. A multi-cell Conversion Lift test: Cell 1 with a 2x frequency for seven days, Cell 2 with 4x frequency for seven days
B. A Conversion Lift with 4x frequency for seven days
C. A Conversion Lift test with a 2x frequency for seven days
D. A multi-cell A/B test: Cell 1 with a 2x frequency for seven days, Cell 2 with 4x frequency for seven days

문제 #5

An advertiser recently ran a month-long campaign on a new media platform. This campaign targeted customers who had purchased from the advertiser in the past year. Of the 10 million customers targeted, 3 million were reached. The average frequency for the campaign was three impressions over the month. The advertiser spent $100,000 on this media buy.
After the campaign, an analyst from the media platform noticed that customers who received six or more impressions were twice as likely to purchase than those who received three or fewer impressions. To increase the number of users who receive six or more impressions, the analyst recommends that the advertiser double their spend. The goal is to increase the frequency from three to six in order to drive a significant increase in incremental return on ad spend.
What primary concern should the advertiser's in-house measurement team have about this conclusion?

A. This is a new platform, so the results must be validated multiple times before changing strategy
B. This is an observational finding rather than an experimental finding
C. The campaign was not long enough to capture adequate data
D. The demographic makeup of the groups that received <=3 and >=6 impressions are different

질문과 대답: