GCCC Strategic Communication Management Professional - SCMP무료 덤프문제 풀어보기

A. Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.

B. Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.

C. Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.

D. Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.

A. Issue a memo reiterating the company's safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.

B. Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to- face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.

C. Launch a company-wide campaign that asks all employees to report their coworkers' risk behaviors to demonstrate the seriousness of the desired prevention culture.

D. Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.

A. Seek clarity on possible decision scenarios and develop conditional messaging options

B. Ask the executive team to delay communication work until the decision is confirmed

C. Draft generic talking points that can be adjusted later once the decision is final

D. Decline the request because premature communication creates risk

A. Psychographics of stakeholders

B. Alignment to business objective

C. Preference of project sponsor

D. Alignment with company brand

A. Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.

B. Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.

C. Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.

D. Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.

A. Planning process

B. Communication tactics

C. Communication strategy

D. Business objective

A. "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."

B. "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."

C. "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."

D. "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."